During the time when coffee houses and casual restaurants started to be in the spotlights, our partners sought the gap: a combination of both experiences. It began our search for a form of comfortable space that could accommodate casual hangout interaction and intimacy, accompanied by an exciting dining experience. Then together we came with Lalune, a dining space that appreciates Bandung's pleasant atmosphere and its people's humbleness.
Bayu Rengga Mauludy, Strategist
Aulia Akbar, Design Lead
Bahe Rosel, Graphic Designer
Bambang Erlangga, Illustrator
Arif Hakim, Content Specialist
Alby Padmakusumah, Account
Sum & Substance, Architect Firm
We delved deep into the research by spending a lot of time hopping from one comfortable space to another, observing people, and talking to them. We traveled to Bali and Jakarta, aiming to explore and gain insights on what did matter in urban places that highly put comfort and interaction.
Alongside with our partner architecture firm Sum & Substance, we developed architectural zoning that accommodated various costumer activities in Lalune.
To capture the intimacy, we developed a simple spatial experience for the consumers. By having less distraction, we wanted to let them feel the exact nuance of Hegarmanah, a windy & calm area in northern Bandung.
In French, 'la lune' means the moon. 'La lune' is the timeless object of inspiration for emotional parts of humanity. It resonates with the place; to accommodate people's hearts in togetherness, comfort, and contentment. The meaning also inspired us to give a name to the coffee shop located inside Lalune: Crescent Coffee.
We wanted to make Lalune be close to people's hearts. Therefore, we chose a simple and intimate approach which also related to people's daily life: a brushstroke. Those curvy strokes reflect the openness and welcoming gesture.
Meet “Monsieur”! Lalune's brandmark designed to interact and express feelings.
Lalune's brandmark is made to communicate with people, especially for a brand that serves to be as interactive and intimate as possible. We designed collaterals such as labels for personalized coffee profiles and interactive feedback forms to develop the customer's experience. To express it further, we created an illustration that has an influential role in building harmony between the brand and its place.