Helping Soulful Brands
Shape Meaningful World

In this modern world, a brand can
become a beacon of expressions and
culture. It can spark authentic
conversations and unite people in
facing today’s challenges. We believe a
brand can give meaning beyond
business. And we’re here for you.
For those who want to soulfully grow.

Cultivating True Beauty,
Finding Expressions
In The World.


Understanding your individuality, unique nature of self. Gaining confidence in reasons for every action of your brand. Help you grow closer to your community, sharing identity with your people. Becoming a beacon of meaningful and beautiful changes the world needs.

Here's What We Do

Brand Strategy

Revealing Identity, Strengthening Positioning

Understanding interactions between your brand with its audiences to define the gap and positioning in a meaningful way. Defining value propositions to fulfill your purpose and designing authentic expression in accommodating it.

Diagnosis & Insights

Understanding problems, challenges, and insights to build a contextual branding case for strategic decisions.

Customer Understanding

Understanding motives, aspirations, perception, cultural context, and needs of our customers in improving or innovating our value proposition. Insights that help us relevant.

Positioning & Identity Design

Defining purpose; reason of being for conscious growth, what makes us authentic, and what is our role in the field we play in a meaningful way.

Brand Architecture & Naming

Aligning value proposition hierarchy to give clarity for our audience in perceiving what we offer and exploring growth possibilities in raising the game.

Customer Experience Strategy

Designing a seamless and engaging journey for the audience to experience our values and offerings. Helping people feel us better and closer.

Brand Expression

Expressing Values, Reinventing Interactions.

Articulating values into a sensible and memorable experiences to your audience. By creating an authentic voice, a relatable story, and an engaging contents in growing a meaningful relationship.

Visual Identity Design & System

Articulating purpose and values into a sensible experience for our audience, with a coherence design system and authentic expression symbolizing our identity as a living brand.

Sonic & Motion

Expressing our identity through sound and vision, enriching presence for our audience to experience beyond logo or symbol.

Packaging Design

Designing an artefact of our identity that experienced directly with an authentic and intimate manner.

Digital Experience Design

Expressing values in the digital space for our audience to interact in an engaging and intimate ways possible.

Campaign & Activation

Activating values directly to audience through engaging message, content, and experiences. Make our brand alive and connected.

Now & Then Clients